About the Brand
changed the haircare industry in July 2014.
Known as the “invention,” the single ingredient allowed professionals to
reach new heights in color care. Hair wasn't just healthier; it took on a
completely different quality – blondes were brighter, brunettes more radiant,
and redheads more vibrant.
Today OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.