At the beginning it was nothing but kitchen sink recipes. As Marissa did her best to clue up on the chemistry of make-up formulas, she mastered just one product, made with shea butter, beeswax and castor oil: a lip balm. It was probably here that theBalm was inspired.
After finding a lab, hiring a chemist and launching a website, Marissa’s DIY project became very real – now an entire range of innovative formulas infused with good-for-you ingredients. Expect vitamin C in the plumpers, anti-wrinkle properties in the concealers and broad spectrum protection in the SPF products. Even with the brilliant colors in the collection, theBalm doesn’t skip the good stuff.
An irreverent personality comes through with the brand’s retro aesthetic and mischievous names, but the formulas are nothing short of sophisticated.
One of Marissa’s favorite products is the Balmshelter tinted moisturizer, because Marissa struggled herself to find a good coverage base that didn’t look cakey. This one give you a flawless start and a natural finish.
theBalm’s bestseller is the Meet Mary-Lou Manizer, an ‘innocent’ honey hued luminizer that catches the light. A 3-in-1 highlighter, shadow and shimmer, it adds a soft glow to your high points so your skin looks softer and youthfully radiant.
What started with a lip balm in 2004 is now a global make-up brand for the everywoman, whether you’re a students, a 9 – 5 warrior, a mom or a make-up artist.
- Price: Low to high
- Price: High to low
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- Newest Arrivals
- Percentage Discount
- Lip Glosses (2)
- Lipsticks (1)
- 25% - 50% (2)
theBalm Pretty Smart Lip Gloss (Various Shades)MSRP: $15.00$11.25
theBalm Liquid Lipstick Meet Matt(e) Hughes 7.4ml (Various Shades)MSRP: $15.00$9.00